In a small town like Ashland, where community ties and natural beauty merge seamlessly, the importance of parks in shaping livability and bolstering the local economy cannot be overstated. As a hub for tourism and recreation, Ashland’s parks, particularly its crown jewel, Lithia Park, attract thousands of visitors every year while also serving as a sanctuary for locals to enjoy outdoor activities and community events.
“We are small, but mighty!” said Rocky Houston, Director of Ashland Parks and Recreation. “Ashland’s parks systems, particularly Lithia Park and our extensive trail networks, are vital to the identity of our town. They offer spaces where people can escape the stress of everyday life, while also contributing significantly to the economic vitality of our community.”
Lithia Park, an iconic 100-acre green space nestled in the heart of Ashland, draws thousands of tourists annually with its serene beauty and recreational opportunities. From its meandering Ashland Creek and lush landscapes to its newly renovated Japanese Garden and extensive hiking trails, the park is not just a local favorite but a key attraction for visitors from near and far.
“We challenge folks to think about what Ashland would be without Lithia Park and our incredible outdoor spaces. Our parks provide an oasis for residents and visitors alike, offering access to nature, wellness and vibrant community life,” said Kevin Caldwell, Ashland Parks Superintendent.
Lithia Park is part of a larger network of public spaces in Ashland, which includes 20 parks, nearly 800 acres of parkland and over 53 miles of hiking and biking trails managed in partnership with the U.S. Forest Service (USFS). These parks cater to all ages and interests, from sports fields and playgrounds to serene nature reserves and cultural events. The Parks & Recreation Department also oversees the Ashland Rotary Centennial Ice Rink, a seasonal outdoor skating rink located in Lithia Park, and the popular Daniel Meyer Memorial Pool, which serves the community year-round.
Ashland’s parks not only enhance the quality of life but also act as economic drivers, particularly through tourism. The town sees an influx of visitors each year who come to experience outdoor activities like hiking, biking and exploring the famed Creek to Crest Trail. The parks host a variety of events that attract locals and tourists, including the Bear Creek Salmon Festival, Summer Sounds Concerts, and the Fourth of July Run, all of which support local businesses and contribute to Ashland’s reputation as a vibrant and welcoming community.
Parks and Recreation oversees a Senior Services Division, which includes the Senior Center – A vital resource that serves nearly 18,000 participants annually. The Division partners with the Rogue Valley Council of Governments to offer the Food & Friends lunch program at the Center, providing meals each weekday. This program supports 1,990 Ashlanders per month, offering both congregate and home-delivered meals.
Key Statistics from Ashland Parks and Recreation:
- Bear Creek Salmon Festival (2024): Over 1,000 attendees
- Summer Sounds Concert Series (2024): 2,000+ attendees per event
- 4th of July Run: Over 500 runners in this 50-year tradition
- Senior Services/Ashland Senior Center Visits (Fiscal Year 23/24): 17,666 participants
- Ice Rink Visits: 20,907 visitors from November 2024 to February 2025
- Daniel Meyer Pool Visits: 10,136 visitors during peak season (June to August)
- Volunteer Hours: 12,013 hours contributed by the community
Moreover, the economic impact of parks extends beyond tourism. Studies have shown that high-quality green spaces increase property values, attract investment and create local jobs. This impact is especially visible in downtown Ashland, where Lithia Park serves as a central point for tourism, business and recreation, helping to sustain the local economy.
“In addition to attracting visitors, our parks are also a key part of the town’s ecological resilience,” Houston continued. “Our open spaces help with fire resiliency, protect viewsheds and connect our community to surrounding public lands. They truly embody the spirit of Ashland—a place where nature, culture and community come together.”
The significance of Lithia Park cannot be overstated, with its historical and cultural value reflected in its 2014 designation as one of the “Top 10 Great American Spaces” by the American Planning Association. The park has been an integral part of Ashland’s history, dating back to the late 1800s, and continues to be a symbol of the community’s deep connection to nature and quality of life.
As Ashland grows and evolves, its parks will continue to be the heart and soul of the community—driving livability, tourism and economic growth, while maintaining a deep respect for nature and the history of the land.
For more information on Ashland’s parks, events and recreational opportunities, visit AshlandParksandRec.org.
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Photo courtesy Jeffrey McFarland / Lion's Bridge over Ashland Creek in Lithia Park
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